And that’s game!

The previous post didn’t have a whole lot of time to cool off of the press. No sooner than that was posted, the results for the final round for Young Glory had just come in. (Okay, well to be fair it was about a day, but still).

So topping out with 121 points … us. (Less gloating after the image break)

ygSo yeah, there you go. We never did this to win it. It’s easier to sit here and spout off a cliché comment like that, but it’s true. In fact when I was explaining this to the rest of the team back in October, my big thing was that we just need to submit ideas before the deadlines. If we did that, bam, immediate 40 points.  Admittedly some of those submissions were minutes before the cut off. But that’s what we did for 8 months. Every Saturday, we headed in to the school, found a place to set up, and talked for about 4 – 5 hours every time. 2, 3, 4 cups of coffee, arguments, back-and-forth. It was hard work but a lot of fun. We got to do a lot of really cool stuff. I can speak for everyone when I say that I am glad we did this.

So thanks for the support. Thanks to Academy of Art University for letting us use their walls to think about some pretty abstract problems. Thank you to Jim Riswold who gave us the first real kick in the face we needed. Thanks to all the other judges, especially Eva Van Den Bulcke.

Now if you will excuse us, we are all going to go outside and get some(much needed) sun 🙂

Nothing left to do now but wait

We have done our part for Young Glory. At the beginning of this month, we as a team found that we had a “Helluvalot” more free time than we were used to. With School ending for three out of the four of us, and our final submission for Young Glory left the fate of SOAP, we have the carte blanche to do whatever. That being said, this page has (heh, once again) been a little neglected.

I am going to be making it a priority to tackle the issues with our page, namely listing out all of our submissions for this year’s competition season, so look for an update about all of that soon (there is quite a bit). Hope everyone is enjoying the sun. This is the first time we have seen it, in literally, eight months.

Mild shout out(s)– Nice job to the Academy of Art for killing it in the National Addys. The department took home a gold and a silver. And then to our good friends who were able to snag a D&AD. Oh and then for the guys who also took a One Show pencil. The Advertising Department has come a long way in the short time I had been there, and has really turned into a contender with other schools.

Please Stand-By …

Going to be working on a couple of changes tonight and tomorrow as I prep the site for a minor face lift + new logo treatment. I promise it will be a bit easier on the eyes than what we have know. That always seems to be the case huh? Everything you design looks pretty good, except for the place where you house the work. You know, a page that is all mangled, inconsistent, and nothing is ever updated? Yeah, that kind of situation. All good things on the way!

Young Glory April Submission – Won’t Love You Back

Won’t Love You Back


Singapore’s birthrate is the second lowest in the world. Yet its elderly population grows larger and larger, as medicine increases their lifespan. Great news personally. Bad news economically.



Highly educated, dedicated, and loyal, Singaporeans have built Singapore’s success their strong work ethic. Singaporeans have developed a new idea of family to include their friends and company. Many cite a preference for hanging out, working too much, and worries about reaching their professional potential as reasons why they put off starting a family.



Your Stuff Doesn’t Love You turns consumerism on its head by attacking advertising. Using commonly held beliefs about intrusive or transparent marketing messaging, the campaign pokes fun at our NEED to buy the newest and best constantly.





The posters beg the viewer to question their needs versus wants. To consider the actual needs of their family and their legacy.

“Will my new mobile phone be around when I retire? Will it carry on my family’s legacy after I pass? Will it bring a twinkle to my parent’s face when they see it?”



As Singapore’s consumer spending downtrends, Singaporeans have cited a lack of confidence in their financial future as reasons to hold back on purchases. The campaign drove home this idea as Singaporeans began to consider the future of their lives and the legacies they would leave behind. Because ultimately they knew that their stuff wouldn’t love them. No matter how much stuff they bought.

You, Sir (Richard Branson), are the man!

Nothing makes a Wednesday morning sparkle and shine like a big steaming cup of


Thank you Eva Van Den Bulcke at Sid Lee for making our day (and week and month and LIFE).

As the only winning team in the Student category for Young Glory’s 6th brief, we will be off to C2-MTL and be meeting Sir Richard Branson. Nothing makes hard work and sleepless nights worth it like external validation. Especially, external validation from some big people!

Check the results here:–student-results

You can check our work here:

Taboo to Change


War on Drugs?

The wonderful Eva Van Den  Bulcke over at Sid Lee threw down the gauntlet last month with a challenge to bring the War on Drugs to the discussion table.

As haters of war and lovers of drugs – yes, caffeine is a drug, we provide two executions to help start the discussion.

Our goal is not to end the War on Drugs. It’s to talk about it. Without all the rhetoric and hype.

Real people. Saying real things. Because insanity is doing the same thing, thinking it will bring different results.

Push for Change – one small change, repeated by many can make a big difference. Don’t “like” this. Push this. Then “like” it.

Taboo on Change – Walls often stop dialog. They divide. They get broken down. But we built a wall that starts and encourages dialog – to unite people. In real life and online.

If you are the Castro neighborhood in San Francisco, you can check it out on 18th Street Between Castro & Collingwood, across from the LGBT Museum.



Finalists – it’s just an honor to be considered

Yup we did it again. This time slightly less prestigious, but still worth mentioning!

bing afk

And while it didn’t get any awards, this is one of our favorite submissions. Because people “f*&^ing hate Bing.”

Addy’s Add Up

Congrats to two members of Insight & Execute for winning SEVERAL awards at the San Francisco Advertising Club’s Addy Awards Night!

Rahul Sawant & Tim O’Connell walked with:


Television – Single (S13A)
Peephole Magazine

Tim O’Connell, Art Director (Academy of Art University)


Elements of Advertising – Visual, Animation or Special Effects (S16-H)
Audius by KIIS FM
Tim O’Connell, Art Director (Academy of Art University)  

Rahul Sawant, Art Director (Academy of Art University)


Elements of Advertising – Visual, Logo (S16-A)
Tim O’Connell, Art Director  (Academy of Art University)  
Next stop:


(Totally a Glee moment there)

To see the results: Check out the GSFAD website.

BOOM! (aka That Happened)

That’s the sound of lighting striking twice.

Albeit, lighting doesn’t actually make a sound, but you get the idea.

For the second month in a row, we’ve been acknowledged for our work by Young Glory. Granted, it is second place, but our friends/competitors took first. Leave it to the Swedes to show everyone how much fun it is to pay taxes.

If you want to check out our winning campaign, click here.

If you don’t care but still want the satisfaction of clicking on something, click here.

Young Glory January Submission – Print


No one likes paying taxes but it’s a necessary evil that helps run our society. Our income taxes help pay for social services, military, healthcare, and even our local roads. It’s one big pie chart of money that helps build America. We all play a part in maintaining and building America. However, what would happen to America if we stopped paying takes or if everyone stopped giving their fair share? Insight & Execute created two types of campaigns that explore that possibility.

Taxes affect all of us. Not paying them affects the community at all income levels.