Monthly Archives: January 2013

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Young Glory January Submission – Print

Taxes!

No one likes paying taxes but it’s a necessary evil that helps run our society. Our income taxes help pay for social services, military, healthcare, and even our local roads. It’s one big pie chart of money that helps build America. We all play a part in maintaining and building America. However, what would happen to America if we stopped paying takes or if everyone stopped giving their fair share? Insight & Execute created two types of campaigns that explore that possibility.

Taxes affect all of us. Not paying them affects the community at all income levels.

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Young Glory January Submission – Ambient Wraps

 

The Problem

Taxes are a necessary evil for the world we live in. Everyone dislikes them, because the effects of taxes aren’t always obvious. This is especially true for the rich, who spend fortunes trying to avoid having to pay their share.

 

Our Solution

Develop an ambient campaign in high end metropolitan business areas. Then show those who do their best to avoid taxes (the rich), what the world around them would look like if they didn’t contribute their fair share.

 

Click the image to see our submission.

 

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Young Glory December Submission – 9/12

The Problem:

Islam has a serious image problem in this country. Fix it.

 

Insight:

When the Twin Towers fell on September 11th, we were shocked and saddened. On September 12th, we woke up angry; looking for someone to blame. Unfortunately for Islamic practitioners (especially those living in America), they ended up taking the brunt of the hatred and have been living with it ever since.

 

Execution:

A poster campaign to counter balance the t-shirts, hats, and signs that all blame Islam for the cause of September 11th with Islamic individuals holding their own signs which blame hatred, bigotry and ignorance for the backlash they have received.

 

Young Glory December - 9/12

Young Glory December – 9/12 “Hatred”

 

Young Glory December - 9/12

Young Glory December – 9/12 “Bigotry”

 

Young Glory December - 9/12

Young Glory December – 9/12 “Ignorance”

 

Thanks!

-Insight & Execute

Young Glory December Submission – “The Eyes of Islam”

The Problem:

Islam has a serious image problem in this country. Fix it.

 

Insight:

Those who practice the teachings Islam in America are just like other American’s. There is a distinct difference between the people who attacked America on September 11th, and those who are peacefully practicing Islam.

 

Execution:

A poster campaign to show life through the eyes of those who are Islamic. The posters are cut out where the eyes are on the other side, inviting those who look through to see that those who practice Islam see the same world.

For those viewing the face on the other side, they can see a familiar set of eyes looking back at them. These are the eyes of people that they know, or live in the same city with. Not the eyes of terrorists, and not the eyes of people who should be hated.

 

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Click the image to zoom in.

 

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Click the image to zoom in.

 

Ambient Examples:

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