Category Archives: Outside The Box

Please Stand-By …

Going to be working on a couple of changes tonight and tomorrow as I prep the site for a minor face lift + new logo treatment. I promise it will be a bit easier on the eyes than what we have know. That always seems to be the case huh? Everything you design looks pretty good, except for the place where you house the work. You know, a page that is all mangled, inconsistent, and nothing is ever updated? Yeah, that kind of situation. All good things on the way!

Young Glory April Submission – Won’t Love You Back

Won’t Love You Back

Problem–

Singapore’s birthrate is the second lowest in the world. Yet its elderly population grows larger and larger, as medicine increases their lifespan. Great news personally. Bad news economically.

 

Insight–

Highly educated, dedicated, and loyal, Singaporeans have built Singapore’s success their strong work ethic. Singaporeans have developed a new idea of family to include their friends and company. Many cite a preference for hanging out, working too much, and worries about reaching their professional potential as reasons why they put off starting a family.

 

Solution–

Your Stuff Doesn’t Love You turns consumerism on its head by attacking advertising. Using commonly held beliefs about intrusive or transparent marketing messaging, the campaign pokes fun at our NEED to buy the newest and best constantly.

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Execution–

The posters beg the viewer to question their needs versus wants. To consider the actual needs of their family and their legacy.

“Will my new mobile phone be around when I retire? Will it carry on my family’s legacy after I pass? Will it bring a twinkle to my parent’s face when they see it?”

 

Conclusion–

As Singapore’s consumer spending downtrends, Singaporeans have cited a lack of confidence in their financial future as reasons to hold back on purchases. The campaign drove home this idea as Singaporeans began to consider the future of their lives and the legacies they would leave behind. Because ultimately they knew that their stuff wouldn’t love them. No matter how much stuff they bought.

You, Sir (Richard Branson), are the man!

Nothing makes a Wednesday morning sparkle and shine like a big steaming cup of

WINNING

Thank you Eva Van Den Bulcke at Sid Lee for making our day (and week and month and LIFE).

As the only winning team in the Student category for Young Glory’s 6th brief, we will be off to C2-MTL and be meeting Sir Richard Branson. Nothing makes hard work and sleepless nights worth it like external validation. Especially, external validation from some big people!

Check the results here:

youngglory.com/round-6–student-results

You can check our work here:

Taboo to Change

 

Addy’s Add Up

Congrats to two members of Insight & Execute for winning SEVERAL awards at the San Francisco Advertising Club’s Addy Awards Night!

Rahul Sawant & Tim O’Connell walked with:

STUDENT BEST OF SHOW ADDY & GOLD ADDY

Television – Single (S13A)
Peephole Magazine

Tim O’Connell, Art Director (Academy of Art University)

STUDENT GOLD ADDY WINNER

Elements of Advertising – Visual, Animation or Special Effects (S16-H)
Audius by KIIS FM
Tim O’Connell, Art Director (Academy of Art University)  

Rahul Sawant, Art Director (Academy of Art University)

STUDENT BRONZE ADDY WINNERS

Elements of Advertising – Visual, Logo (S16-A)
GurstenFleischer
Tim O’Connell, Art Director  (Academy of Art University)  
Next stop:

Regionals!

(Totally a Glee moment there)

To see the results: Check out the GSFAD website.

BOOM! (aka That Happened)

That’s the sound of lighting striking twice.

Albeit, lighting doesn’t actually make a sound, but you get the idea.

For the second month in a row, we’ve been acknowledged for our work by Young Glory. Granted, it is second place, but our friends/competitors took first. Leave it to the Swedes to show everyone how much fun it is to pay taxes.

If you want to check out our winning campaign, click here.

If you don’t care but still want the satisfaction of clicking on something, click here.

Young Glory January Submission – Ambient Wraps

 

The Problem

Taxes are a necessary evil for the world we live in. Everyone dislikes them, because the effects of taxes aren’t always obvious. This is especially true for the rich, who spend fortunes trying to avoid having to pay their share.

 

Our Solution

Develop an ambient campaign in high end metropolitan business areas. Then show those who do their best to avoid taxes (the rich), what the world around them would look like if they didn’t contribute their fair share.

 

Click the image to see our submission.

 

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Young Glory December Submission – 9/12

The Problem:

Islam has a serious image problem in this country. Fix it.

 

Insight:

When the Twin Towers fell on September 11th, we were shocked and saddened. On September 12th, we woke up angry; looking for someone to blame. Unfortunately for Islamic practitioners (especially those living in America), they ended up taking the brunt of the hatred and have been living with it ever since.

 

Execution:

A poster campaign to counter balance the t-shirts, hats, and signs that all blame Islam for the cause of September 11th with Islamic individuals holding their own signs which blame hatred, bigotry and ignorance for the backlash they have received.

 

Young Glory December - 9/12

Young Glory December – 9/12 “Hatred”

 

Young Glory December - 9/12

Young Glory December – 9/12 “Bigotry”

 

Young Glory December - 9/12

Young Glory December – 9/12 “Ignorance”

 

Thanks!

-Insight & Execute

You can’t win them all

So Round 1 of Young Glory results left us off the list (IE – we didn’t win anything) but we did see a group of classmates take the gold. Academy of Art University students Jesper & Daniel took gold for their “Use my Spot” campaign, think AirBnB for parking spots.

Our next submission is titled, “Fresh Fruit” and will be posted later today. I know you’re going to be excited about it. I am.

Crowd Sourcing

As Roger Muller at the Academy of Art says, “Friends, Family, and Fools” are the best source for a student to get help with their projects.

I’m going to add Potential Friends/Classmates/Future Fools to that list.

For November’s Young Glory Brief, Insight and Execute  is seeking your help.

Our request is simple:

-Shoot video or snap a shot of you or your friends or your family or your fools saying “Thank You”. And send it to us.

No need to look pretty. Shoot it from your phone. 5 seconds. Or 10 minutes. Depending on your level of tech savvy.

 

So easy I did it.

“Why?” you may ask. We are putting together a video for a proposed project that (in part) connects recipients and donors for disasters like Sandy and we want diverse images of people showing their appreciation for donations.

Deadline: November 25th

So I’m going to ask you, “Will you be my friend, family, or fool?”

Pretty please?

Email to: tim.murakami[AT]gmail.com

Natural Disasters Suck

To be honest, all disasters suck. It’s kind of in the nature of disasters to do this.

While Insight and Execute is busy plugging away at our next project, we felt it important to let everyone affected by the disaster know, “Fuck dude. That sucks.”

But for real, we really do hope that everyone is alright (considering) and that life can slowly return to normal.

On a very small plus side, I hear that basement apartments in Manhattan are finally at almost affordable prices…