Category Archives: Young Glory

And that’s game!

The previous post didn’t have a whole lot of time to cool off of the press. No sooner than that was posted, the results for the final round for Young Glory had just come in. (Okay, well to be fair it was about a day, but still).

So topping out with 121 points … us. (Less gloating after the image break)

ygSo yeah, there you go. We never did this to win it. It’s easier to sit here and spout off a cliché comment like that, but it’s true. In fact when I was explaining this to the rest of the team back in October, my big thing was that we just need to submit ideas before the deadlines. If we did that, bam, immediate 40 points.  Admittedly some of those submissions were minutes before the cut off. But that’s what we did for 8 months. Every Saturday, we headed in to the school, found a place to set up, and talked for about 4 – 5 hours every time. 2, 3, 4 cups of coffee, arguments, back-and-forth. It was hard work but a lot of fun. We got to do a lot of really cool stuff. I can speak for everyone when I say that I am glad we did this.

So thanks for the support. Thanks to Academy of Art University for letting us use their walls to think about some pretty abstract problems. Thank you to Jim Riswold who gave us the first real kick in the face we needed. Thanks to all the other judges, especially Eva Van Den Bulcke.

Now if you will excuse us, we are all going to go outside and get some(much needed) sun 🙂

Nothing left to do now but wait

We have done our part for Young Glory. At the beginning of this month, we as a team found that we had a “Helluvalot” more free time than we were used to. With School ending for three out of the four of us, and our final submission for Young Glory left the fate of SOAP, we have the carte blanche to do whatever. That being said, this page has (heh, once again) been a little neglected.

I am going to be making it a priority to tackle the issues with our page, namely listing out all of our submissions for this year’s competition season, so look for an update about all of that soon (there is quite a bit). Hope everyone is enjoying the sun. This is the first time we have seen it, in literally, eight months.

Mild shout out(s)– Nice job to the Academy of Art for killing it in the National Addys. The department took home a gold and a silver. And then to our good friends who were able to snag a D&AD. Oh and then for the guys who also took a One Show pencil. The Advertising Department has come a long way in the short time I had been there, and has really turned into a contender with other schools.

You, Sir (Richard Branson), are the man!

Nothing makes a Wednesday morning sparkle and shine like a big steaming cup of

WINNING

Thank you Eva Van Den Bulcke at Sid Lee for making our day (and week and month and LIFE).

As the only winning team in the Student category for Young Glory’s 6th brief, we will be off to C2-MTL and be meeting Sir Richard Branson. Nothing makes hard work and sleepless nights worth it like external validation. Especially, external validation from some big people!

Check the results here:

youngglory.com/round-6–student-results

You can check our work here:

Taboo to Change

 

War on Drugs?

The wonderful Eva Van Den  Bulcke over at Sid Lee threw down the gauntlet last month with a challenge to bring the War on Drugs to the discussion table.

As haters of war and lovers of drugs – yes, caffeine is a drug, we provide two executions to help start the discussion.

Our goal is not to end the War on Drugs. It’s to talk about it. Without all the rhetoric and hype.

Real people. Saying real things. Because insanity is doing the same thing, thinking it will bring different results.

Push for Change – one small change, repeated by many can make a big difference. Don’t “like” this. Push this. Then “like” it.

Taboo on Change – Walls often stop dialog. They divide. They get broken down. But we built a wall that starts and encourages dialog – to unite people. In real life and online.

If you are the Castro neighborhood in San Francisco, you can check it out on 18th Street Between Castro & Collingwood, across from the LGBT Museum.

 

 

Finalists – it’s just an honor to be considered

Yup we did it again. This time slightly less prestigious, but still worth mentioning!

bing afk

And while it didn’t get any awards, this is one of our favorite submissions. Because people “f*&^ing hate Bing.”

http://www.insightandexecute.com/young-glory-february-getbackatbing/

Young Glory January Submission – Print

Taxes!

No one likes paying taxes but it’s a necessary evil that helps run our society. Our income taxes help pay for social services, military, healthcare, and even our local roads. It’s one big pie chart of money that helps build America. We all play a part in maintaining and building America. However, what would happen to America if we stopped paying takes or if everyone stopped giving their fair share? Insight & Execute created two types of campaigns that explore that possibility.

Taxes affect all of us. Not paying them affects the community at all income levels.

ammunition_final

firefighter_final

YG_January_print01

Young Glory December Submission – “The Eyes of Islam”

The Problem:

Islam has a serious image problem in this country. Fix it.

 

Insight:

Those who practice the teachings Islam in America are just like other American’s. There is a distinct difference between the people who attacked America on September 11th, and those who are peacefully practicing Islam.

 

Execution:

A poster campaign to show life through the eyes of those who are Islamic. The posters are cut out where the eyes are on the other side, inviting those who look through to see that those who practice Islam see the same world.

For those viewing the face on the other side, they can see a familiar set of eyes looking back at them. These are the eyes of people that they know, or live in the same city with. Not the eyes of terrorists, and not the eyes of people who should be hated.

 

paired1

Click the image to zoom in.

 

paired2

Click the image to zoom in.

 

paired3

Click the image to zoom in.

 

Ambient Examples:

ambient1 ….ambient2

 

ambient1b ….ambient2b

 

ambient1c

Young Glory November Brief

Fruit of the Loom: Fresh Fruit from Insight & Execute on Vimeo.

Fruit of the Loom ‘Fresh Fruit’

Fruit of the Loom addresses the unexpected basics; the needs that are barely talked about in the wake of natural disasters. People need more than just food and a blanket. They need to feel human by the little things that we take for granted.

 

Client: Fruit of the Loom
Concept by: Dudley Duberry, Rahul Sawant, Tim Murakami, Tim O’Connell
Art Direction: Tim O’Connell & Rahul Sawant
Copywriting: Tim Murakami
Creative Strategy: Dudley Duberry
School: Academy of Art University, San Francisco

 

Script:

Following in the wake of catastrophic disasters, simple things in life
can make a big difference. The basics we once took for granted,
suddenly become essential. While donations help those in desperate
need of assistance, items like underwear and socks often get
overlooked. This is why Fruit of the Loom started: ‘Fresh Fruit.’

While jeans and t-shirts get worn for days at a time, a pair of clean
socks and underwear allow those affected to feel fresh again. ‘Fresh
Fruit’ provides these essentials and connects donors directly to those
in need.

FreshFruit.com provides a portal to connect those looking to help with
those in need. Priced at wholesale rates, people can quickly see how
much ‘Fresh Fruit’ they will be providing, and write words of
encouragement to the families in need.

Working in hand with existing relief efforts, we set up “pop-up shops”
in affected regions, allowing volunteers and victims to pick up ‘Fresh
Fruit’ along with their water, food, and other supplies. By joining
these efforts, people know that their basic needs can be met in one
location.
Every package of ‘Fresh Fruit’ provides a weeks worth of fresh
undergarments, messages of encouragement and reminders that we all
care.

Using social media tools, donations spread virally and allow
recipients a chance to say, post, and tweet, “Thank you.”

Through our unified efforts, donors know they can help more through
‘Fresh Fruit’ than they could alone. Uniting donors and recipients to
show the real impact that even small donations can bring. Fresh Fruit.
Supporting communities in wake of the unexpected.